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Moringa
2024
Smooth skin deserves a softer story.
We worked with Moringa to create a minimalist product video for their hydrating face cream. Designed to reflect the purity and calm of the brand, the animation focused on soft transitions, clean design, and a gentle visual rhythm. No voiceover, no clutter just a calm, confident presence that let the skincare speak for itself.
We designed a calm, elegant world to introduce Moringa a skincare brand focused on hydration and balance. The animation opens with a clean product reveal, then flows through soft transitions and gently shifting compositions that echo the brand’s soothing qualities. Every visual element, from the lighting to the motion, was crafted to reflect freshness, purity, and care. Without voiceover or hard cuts, the piece lets the product breathe showcasing its benefits through mood, not instruction. It’s skincare, visualized simply: no noise, just clarity and calm.
From early concept boards to polished renders, we explored visual directions that would feel as nourishing as the product itself always prioritizing softness, clarity, and ease. The final look embraces a clean, minimal aesthetic with calming motion and light. It reflects Moringa’s promise: a skincare experience that feels pure, balanced, and refreshingly simple.
Credits
LECH
Group Creative Director
Ramin Gorji
Creative Director
Ramin Gorji
Alireza Moradpour
Storyboard
Ramin Gorji
Golnaz Behzadi
Modeling
Ramin Gorji
Compositing & Final Touches
Ramin Gorji
Alireza Moradpour
Design Director
Golnaz Behzadi
3D Animation
Ramin Gorji
Alireza Moradpour
Rendering & Lighting
Ramin Gorji
Alireza Moradpour
Sound Design & Music
Amir Rostami
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