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Ramzinex
2023
A crypto game brought to life.
We teamed up with Ramzinex to craft a high energy spot introducing their new crypto based game. Designed to speak to both gamers and crypto users, the animation leans into stylized storytelling and a fast paced world that mirrors the digital universe Ramzinex lives in.
The main character a 2D coin headed figure was reimagined in 3D and became the game’s protagonist. Alongside him, we created a female user character shown playing the game, helping guide viewers through features and mechanics. Both designs focus on clarity and charm.
From Maya to Substance Painter, then into Cinema 4D and Redshift, we built a sleek pipeline that let us keep things agile. Every move, texture, and light was crafted to support the game’s dynamic vibe without losing clarity or charm.
Each scene spotlights a unique game feature from dodging obstacles as a coin-headed hero to unlocking bonuses and collecting crypto tokens. It's fast, fun, and built to mirror the energy of the Ramzinex platform.
The whole ad is rooted in real gameplay, down to the UI details and quirky moves. So buckle up, tap in, and explore the world where crypto meets play.
Credits
LECH
Group Creative Director
Alireza Moradpour
Creative Director
Alireza Moradpour
Milad Ebrahimi
Storyboard
Farzad Gholami
Modeling
Milad Ebrahimi
Sound Design & Music
Farzad Gholami
Compositing & Final Touches
Alireza Moradpour
Milad Ebrahimi
Golnaz Behzadi
3D Lead
Milad Ebrahimi
Alireza Moradpour
Associate Creative Director
Ramin Gorji
Design Director
Golnaz Behzadi
3D Animation
Morteza Yari
Rendering & Lighting
Milad Ebrahimi
Alireza Moradpour
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